Augmented Reality and the Oakland Symphony
The Oakland symphony would like to cultivate a new millennial audience without ostracizing the loyal, traditional classical music fans who’ve attended their shows for years.
How can we help millennials feel like the symphony is impactful and relevant to their lives, so that they will attend events more often?
SKILLS AND TOOLS
- Market research
- Persona building
- Business strategy
- Contextual inquiry
- Concept mapping
TEAM AND DURATION
I worked on a team of three as a UX designer with a primary focus on research, project management, ideation and co-creation. This project lasted two weeks.
Our team leveraged augmented reality technology to create an interactive experience for millennial audiences that wouldn’t disturb more traditional symphony goers.
The view of the Oakland Symphony, above, shows an instructional score appearing at the bottom as it would appear on a phone. Audience members would pair their phones with a rentable augmented reality headset to achieve the view below.
The immersive view of the same instructional score. The symphony attendee would have the option to highlight different instruments in their view (trumpet is currently highlighted in this view, as indicated by the wheel on the right), or change their view so it features scenes from films or simulated weather scenes to enhance their symphonic experience. The “No effects” option will provide AR users with normal unaltered views of the concert.
After this pilot is introduced to the Oakland symphony, we’d like to play around with a more ambitious UI that will allow AR users to interact with each other, comment on a score as one might a SoundCloud song, and learn about the music through gamification.